![]() ![]() ![]() Guerrero became godfather to one of Brady’s children, and is, by all accounts, regarded as a member of his and his wife Gisele Bundchen’s extended family. Undeterred by that embarrassing setback (Neurosafe was described as being “powered by TB12!”), the duo opened a sports therapy facility adjacent to Gillette Stadium and launched a whole range of ancillary products. A fantastic idea in a league with a brain injury problem except the FTC quickly forced them to withdraw it from sale because the ingredients did no such thing. The quarterback and the quack hit it off so well that Brady soon lent his considerable name to NeuroSafe, a wondrous concoction that Guerrero invented and marketed as “a seatbelt for the brain” because it contained minerals that allegedly promoted speedy recovery from concussion. The start of a beautiful and lucrative friendship. Not long after that then-Patriots linebacker Willie McGinest enlisted Guerrero’s help rehabbing from injury, and he eventually introduced him to the team’s star player. He was banned for life from promoting supplements or calling himself a doctor. When the Federal Trade Commission (FTC) investigated it discovered none of the claims had any basis in scientific fact and, for good measure, Guerrero had only a masters in Chinese medicine from a defunct California school. In 2004, back when he was styling himself Dr Alejandro Guerrero on infomercials, he was flogging Supreme Greens, a nutritional supplement he announced had cured 192 people of cancer and prevented arthritis, MS, Parkinson's and even Aids. Variously introduced as Brady's body coach and business partner, some in the Boston media have dubbed him "a snake oil salesman" and the evidence suggests that's a rather charitable description. The whole farrago is made a little less risible by the prominence in all TB12 enterprises of a sinister character named Alex Guerrero. com to compare Brady, his ludicrous $200 cookbook, and anti-tomato diet to the likes of Gwyneth Paltrow. ![]() With a personal fortune near $200million, this strange and rather smug compulsion to share the secrets of his lifestyle with others, for a hefty price, has led Deadspin. Just $200 from Under Armour, as it happens. He sleeps in a pair of his own line of pyjamas that have print technology inside them reflecting "far infrared" which, somehow, promotes deeper sleep and simultaneously helps your body recover faster. While Brady’s quirky approach to physical and mental fitness has been the subject of curiosity for some time, the questionable mini-industry that surrounds him and his anti-ageing regime came into renewed focus last week following an ESPN magazine interview. It's for anyone who wants to live a vital life for as long as possible." "Pliability is not just for elite athletes. "If you want proof that pliability and the TB12 Method works, I'm it," writes the 40-year-old in his new book The TB12 Method: How to Achieve a Lifetime of Peak Performance. A visit to Tom Brady’s website reveals that his ability to throw the ball under pressure from linebackers is matched only by a desire to shill strange stuff.įrom a shoulder performance kit to a can of protein powder, from a vibrating sphere to a brain-training exercise app, the New England Patriot's TB12 brand covers all commercial bases when it comes to separating gullible fans from their dollars. The greatest quarterback of this and maybe any generation also boasts the most extensive and bizarre range of products bearing his name. ![]()
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